Mapping Imaginaries

A futures workshop on creative practice with AI

What will creative work look like in 2030? We asked 70 artists, designers, and creative professionals to imagine the future of their craft alongside generative AI.

Rather than choosing between hype and fear, they mapped a spectrum of possible futures, from radical change to a return to hands-on, analogue craft. Illustrations created with artist Chris Day capture their hopes, doubts, and questions.

Follow the screens from left to right to explore the debate, the people, their imagined futures, and the tensions still to be resolved.

Creative AI archetypes

Where do you stand?

Choose your creative-AI archetype and see how your view compares with everyone here today.

Choose your archetype

Illustrations by Chris Day